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5 Huge Misconceptions about Home Staging

Home staging is the act of preparing a private residence for sale in the real estate marketplace. The goal of staging is to make a home appealing to the highest number of potential buyers, thereby selling a property more swiftly and for more money. Staging techniques focus on improving a property’s appeal by transforming it into a welcoming, attractive product that anyone might want. Professional home stagers create an atmosphere that house hunters can envision themselves living in. If they don’t feel an emotional connection immediately when viewing your pictures online, chances are they will skip over the listing and move on to others.

That being said, why would home owners choose NOT to stage their property. Here are some common misconceptions that sellers may have about home staging:

  • It’s too expensive.

It is a proven fact that staged homes sell quicker and at a higher price than those (of equal comparison) not staged. Think of staging as an investment. Staged homes are perceived to have a stronger value and that usually translates into a higher selling price. If you don’t stage, you may face added costs in extended mortgage payments, utility bills, maintenance to the property, etc., thus making the fee of home staging an excellent deal. Home stagers can also prevent you from making costly updates that may not be necessary.

  •  I know how to decorate. I can do it myself.

Decorating and staging are completely different. Decorating is what you do to make your home suit your personal/family needs, likes, and life style but an accredited home stager has the knowledge and experience to prepare your home to suit the taste of the majority of buyers regardless of their personal style.

While there are definitely chores that anyone can do to get your own home ready for listing, I highly recommend that you hire a professional home stager to achieve the best results possible. It’s difficult for any individual to view their home with a critical eye. You live in it every day and you tend not to see the outdated wallpaper, stained carpets, scuffed up floors, old-fashioned fixtures and hardware, and worn paint on the walls. You no longer notice the odors of your own pets. You are oblivious to the amount of “extra” furnishings and belongings that you have crammed into your space. You don’t understand the theory behind removing family photos, mementos, or collections. or setting rooms up for the purpose that they were intended.

You need someone who doesn’t have an emotional attachment to your home or contents to view it and tell you what needs to go and what needs to be added. As a professional home stager, I will be able to assess your home and transform it, using special techniques in furniture arrangement, lighting, and accessorizing to make the house appear bigger, brighter, cleaner, warmer, and more inviting.

This guest bedroom was beautifully decorated but seemed very small.

This guest bedroom was beautifully decorated but seemed very small to potential buyers.

By changing up the decor and making it a child's room, it opened up the space and made appear much larger.

By changing up the decor and making it a child’s room, it opened up the space and made it appear much larger.

Large open living room/dining room set up as dining room only

Large open living/dining room set up as dining room only.  Viewers were going away thinking there wasn’t room for a living room on main level.

Set up to show there is room for a living room and dining area.

Staged for the intended purpose to show there is room for a living room and dining area.

 

  • Staging is only for vacant homes.

It is especially important to furnish vacant homes to capitalize on their potential and enhance the perception of their worth. An empty house is cold and uninviting, difficult to imagine how to place furnishings, appears smaller, and the imperfections of the home will be heightened. The home does not have to be completely furnished but we recommend that the main areas (at least) look “lived in”.  Therefore, it is imperative that you stage while your home is occupied to prevent the chance of it becoming empty before you sell.

My aim (in an occupied home) is to keep costs reasonable by using what furniture and accessories already exist, downplaying the negative features and highlighting the positive points, transforming your home to make it more inviting and memorable to prospective buyers and enticing them to make an offer.

Empty living/dining area...lacks character and appeal.

Empty living/dining area…lacks character and appeal.

Doesn't this get your attention and interest better?

Doesn’t this get your attention and interest better?

Thought while viewing this picture on MLS listing "Nice transom window.  I wonder what room this is."

Thought while viewing this picture on MLS listing “Nice transom window. I wonder what room this is.”

There's no question that this is the master bedroom now...so much more appealing.

Thought while looking at this picture online “Lovely spacious master bedroom…nice transom window.”

  • Buyers can make the changes that they want themselves.

Statistics show that:

63% of buyers will pay more for Move-In-Ready homes.

90% of the buying population cannot visualize the potential of a property.
These buyers do not see beyond just what is shown them.

You may not want to do a little painting or replace flooring, but the cost of your doing it will always be less than the reduction in offer that a buyer will make, IF they don’t walk away because of the work involved in updating the items on the “to-do list.” I can make recommendations for improvements and products that will justify the asking price and lead to higher, faster offers.

Living Room Before

By removing the border throughout this home and painting the walls, it was much more appealing to perspective buyers.

Although costly, it helped the home sell faster and at a higher price point, bringing in a higher ROI.

Doing this work helped the home sell faster and at a higher price point, bringing in a higher ROI.

Although this DeCoste kitchen was large and in good shape, it was tired and dated.

Although this DeCoste kitchen was large and in good shape, it was tired and dated.

By painting the cabinets and adding a backsplash, the home owners greatly improved their chances of selling and

By painting the cabinets and adding a backsplash (totaling less than $800), the home owners added huge value to their home and sold very quickly.

  • We can always stage later if it doesn’t sell.

“You never get a second chance to make a good first impression.” Truer words were never spoken. The ideal time to stage your home is prior to listing. It will give your MLS listing photos the extra boost to make your home stand out against the competition. You are more likely to get your asking price and maximize your investment if you stage right from the beginning. The longer a home sits, the chances of it selling reduce, and the necessity to lower the sale price increases.

That being said, if your home has been on the market for some time and is not getting showings, much less offers, it’s never too late to call us in. Once we have completed our services, you can have your realtor come back in and retake the listing photos.

Living room before staging

This unstaged home sat on the market for 270 days with lots of interest and showings but no offers.

Living room after staging

The day after staging there was a showing, which led to a second showing the following day followed by an offer.  Within a week the SOLD sign was on the lawn.

These sellers staged before they listed...

These sellers staged before they listed…

and sold during the first week to the first viewers.

and sold during the first week to the first viewers.

If you aren’t staging your home, then your property is helping to sell the other homes in your area.

Book your consultation and let me show you how I can make your home stand out above the competition.

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