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Home Staging Statistics and Facts

  • Most buyers form an opinion about a home within the first 7-10 seconds of arriving.
  • Over 90% of buyers look at homes they’ve found on the Internet. It is critical that a home makes a strong first impression online.
  • A staged home will sell, on average, 17% higher than a home that is not staged. (US Housing and Urban Development)
  • Sellers who spent $500 on staging recovered over 343% of the cost when they sold their home. (HomeGain.com)
  • In controlled tests selling identical homes, professionally staged vs. those not staged, the non-staged houses sold in 102 days, while the staged houses sold in 45 days. (Real Estate Staging Association)
  • It is estimated that only 10% of home buyers can visualize the potential of a home. That means 90% are not going to be able to look past the contents, paint colours, condition, and imperfections.
  • According to the National Association of Realtors (NAR), the average staging investment is between 1 and 3% of the home’s asking price, which generates a return of 8 to 10%. That’s a pretty good investment.
  • In a 2009 Home Gain Survey of over 2,000 Realtors, it was discovered that home staging typically provides a 586% return on investment.
  • Staged homes spent 83% less time on the market than non-staged homes. (HomeGain.com)
  • A Coldwell Banker survey of 2,800 properties revealed staged homes sell in 1/2 the time of non-staged homes
  • Duke University conducted a survey to determine the importance people place on certain staging principles rated on a scale of 1-7. These are just a few:
    • Remove personal items: 6.5
    • Use rooms for intended purposes: 6.49
    • Remove evidence of pets: 6.48
    • Turn on all the lights during showings: 6.39
    • Show homes furnished (as opposed to empty): 6.39
    • Remove personal photographs: 6.02
  • According to a 2011 study by HomeGain.com, these are some top updates you can make to prepare your home for sale that will result in the greatest return on your investment:
    • Clean and declutter: 872%
    • Lighten & brighten: 572%
    • Landscaping (both front and back): 473%
    • Paint interior: 250%
    • Update kitchen: 237%
    • Update bathroom: 172%